There are plenty of software programs out there that small business owners and managers can purchase that can be used to create a website. Additionally, many web hosting vendors offer online tools and templates that can be used to build a site. Why, then, would a business owner consider investing in a professional website design company?
Your website is very often the first thing that customers will see from your business. Therefore, it needs to be an accurate and attractive representation of who you are and what you do. When business owners build their own websites, they are more likely to make mistakes that can tarnish the impression they leave with visitors.
Websites that look great can still be very poorly organized. Most businesses have a lot of information that they can convey to visitors, and that information needs to be organized and structured so that first-time visitors can easily find what they're looking for.
Good site organization usually involves spreading content across multiple pages, creating drop down menus, secondary menus, and good site maps. it also means making sure that the most important information that a business needs to convey is done so in a tasteful, prominent, attention-getting way.
Search Engine Optimization
Optimizing a website for search engines involves more than adding a Meta Tag for some keywords. A website must be structured in a way that allows search engines to easily and correctly index all critical text. Business owners who are not familiar with how search engines work can easily bury text within images, and the use of frames and Flash can essentially kill their site's chances of getting listed.
Business owners that spend time trying to learn web design software and are working on building a website are not focused on their business. Instead of running your business and doing what you do best, you're wasting time learning a skill and investing in expensive and time consuming software that you'll rarely use. Instead, you should be spending your time honing the skills you really need to run your business, and leave website design to the professionals.
Return On Investment
In the end, business owners that try to build their sites themselves receive a poor return on their investment. They spend many hours of their own precious time working on a project and most are unable to achieve the level of results that a professional web design company would. Therefore, the finished website is not as successful as it might have been